•DESKTOP
PUBLISHING(DTP)
Desktop publishing is the process of
using the computer and specific types of software to combine text and
graphics
to produce documents such as newsletters, brochures, books, etc.
This technology allows individuals,
businesses, and other organizations to self-publish a wide range of printed
matter
Desktop publishing methods provide more
control over design, layout, and typography than word
processing
does
•Desktop
publishing software
Desktop publishing software
These are software which used in desktop publishing to
combine text and graphics to produce documents such as newsletters, brochures,
books,
Examples
qMicrosoft
publisher
qAdobe
PageMaker
qAdobe InDesign
qAdobe
Photoshop
q
Adobe illustrator
•Graphic
design software
q Corel Draw
q Quark Xpress
•Graphic
design software and desktop publishing software are essentially the same thing.
The primary difference is that the desktop publishing category includes some
consumer level programs not typically considered graphic design software
•Choose Desktop Publishing Software Based on Task
•There
is no single best
Desktop publishing software program. There are, however, specific programs that
are better suited for certain tasks than others.
•Choose Desktop Publishing Software Based on Task
Examples
Microsoft
publisher and adobe PageMaker
Are used for cards,
newsletter, brochure
Certificate etc.
Adobe
illustrator
Used for Drawing
different structure
Adobe
Photoshop
Used for photo
editing
•Elements
of graphic Design
•Shapes
From ancient pictographs to modern logos,
shapes are at the root of design. They are used to establish layouts, create
patterns, and build countless elements on the page. With graphics software such
as Illustrator, creating and manipulating shapes is easier than ever, giving
designers the freedom to create them at will
•
•Elements
of graphic Design
•Lines
Lines are used to divide space, direct the eye, and
create forms. At the most basic level, straight lines are found in layouts to
separate content, such as in magazine, newspaper, and website designs. This can
of course go much further, with curved, dotted, and zigzag lines used as the
defining elements on a page and as the basis for illustrations and graphics.
Often, lines will be implied, meaning other elements of design will follow the
path of line, such as type on a curve
•Elements
of graphic Design
•Color
Color is an interesting element of graphic
design because it can be applied to any other element, changing it
dramatically. It can be used to make an image stand out, to show linked text on
a website, and to evoke emotion. Graphic designers should combine their
experience with color with an understanding of color theory.
•Elements
of graphic Design
•Type
Type, of course, is all around us. In graphic design,
the goal is to not to just place some text on a page, but rather to understand
and use it effectively for communication. Choice of fonts (typefaces), size,
alignment, color, and spacing all come into play. Type can be taken further by
using it to create shapes and images.
•Elements
of graphic Design
•Art, Illustration & Photography
A powerful image can make or break a
design. Photographs, illustrations and artwork are used to tell stories,
support ideas, and grab the audience's attention, so the selection is
important. Graphic designers can create this work on their own, commission an
artist or photographer, or purchase it at all price levels on many websites.
•Elements
of graphic Design
•Texture
Texture can refer to the actual surface of a design or
to the visual appearance of a design. In the first case, the audience can
actually feel the texture, making it unique from the other elements of design.
Selection of paper and materials in package design can affect actual texture.
In the second case, texture is implied through the style of design. Rich,
layered graphics can create visual texture that mirrors actual texture
How to Create and print your own business cards in Publisher
Microsoft Office Publisher makes it easy
to produce effective business cards, whether you create your own design or use
one of the Publisher designs. You can use color schemes and font schemes to
select the colors and fonts that reflect your company's image. You can further
customize your business cards for specific market segments or locales, and you
can add names and job titles for new employees as your business grows.
What
do you want to do?
When
you start to design your business card, it is helpful to select your printing
method — such as spot color or process colors if you plan to print your
publication at a commercial printer — so you can plan ahead for any printing
issues that may affect your design decisions. The business cards that you
design in Publisher can be printed on your desktop printer or taken to a
commercial printer, depending on your needs:
You may want to take your design to a
commercial printer if you have to precisely match a specific color, if you need
a large quantity, or if you need precise alignments or folds. Commercial
printers have sophisticated machinery and offer a variety of papers, inks,
varnishes, and other options. Find links to more information about taking your
file to a commercial printer in the See Also section.
You can get great results with a desktop
printer, too. Using a desktop printer gives you the flexibility to change your
business cards at any time to better fit your needs. Most office supply stores
carry prescored card sheets in a range of colors and specialty papers that have
preprinted designs.
No
matter how you choose to print your business cards, remember to include these
basic elements:
Ø Your company
name and logo
Ø Your name and
title
Ø Your mailing
address and phone and fax numbers
Ø Your e-mail
address
Create
a business card
It
is easy to get started by selecting one of the business card designs that are
included with Publisher.
Create a one-sided
business card
1.
Start
Publisher.
2.
In
the Publication Types task pane, click Business Cards.
3.
In
the Business Cards catalog, click the design that you want. .
4.
Choose
any options that you want, such as a color scheme, a business information set,
or whether you want portrait or landscape orientation, and then click Create.
Set up business
cards for a specific manufacturer's product
If
you purchased business card sheets from a specific manufacturer, you can set up
your business card in Publisher so that the dimensions match the card sheets
when you print the cards.
1.
In
the Format Publication task pane, under Business Card Options, click Change
Page Size.
2.
In
the Page Setup dialog box, scroll down to the Business Cards section, find the
specific manufacturer that you want, and then click its name.
Note
If you can't find your specific manufacturer or their specific product,
carefully measure the size of the business card that you want to print on,
being sure to exclude that portion of the card that doesn't get printed on.
Click Custom Page Size, and then type the business card dimensions in the
Custom Page Size dialog box.
3 Click
the specific page size that you want, and then click OK.
4
Before
you print on your card stock, practice with some plain test sheets to make sure
your business cards are printed the way that you want.
Add your text
To replace the placeholder text with
your own text, click the placeholder text and then type.
Tip
If you stored your business contact information in a business information set,
and you select a business information set, it will automatically populate your
business card. To edit your contact information or replace your business
contact information with a different business information set, click Business
Information on the Edit menu. Find links to more information about business
information sets in the See Also section.
Change the size
of text
In
most cases, the text is resized automatically to fit within a placeholder text
box. However, you can manually adjust the text size.
1.
Click
the text box.
2.
On
the Format menu, point to AutoFit Text, and then click Do Not AutoFit.
3.
Select
the text, and then choose a new font size from the Font Size list on the
toolbar.
Replace a
placeholder logo with your own logo
1.
Click
the logo placeholder, pause, and then click the placeholder picture again to
display the Picture toolbar.
2.
On
the Picture toolbar, click Insert Picture .
3.
In
the Insert Picture dialog box, browse to the location with the logo that you
want to insert into the publication, and then double-click the picture.
Publisher will automatically size the image to fit.
Tip
If you have included your logo in a business information set, and you select
that business information set, the logo is added to new publication
automatically.
Create a
two-sided business card
The
back side of your card is a great place to add information to make it easier
for customers to do business with you. You might want to include any of the
following:
Map of your business's location
Driving directions
Coupon
Special discount for a referral
Company motto
Product list
Translation of side one into another
language
Add information
to the back of your business card
1.
Complete
the steps for creating a one-sided business card.
2.
On
the Insert menu, click Page.
3.
In
the Insert Page dialog box, click After current page, and then select any
options that you want.
For
example, if the second side of your card will display the company motto, you
may want to click Create one text box on each page. If the second side will
include a translation in a different language, you may want to click Duplicate
all objects on page, so that all of the colors, graphics, and text are
available on the second page.
4.
Add
the text, images, and other information that you want to appear on the back of
your card.
5.
When
the back side of the business card looks the way that you want, save the file.
Before you print
your two-sided business cards
If
you are printing two-sided business cards on your desktop printer, test your
design on plain paper first, for the following reasons:
Desktop printers often don't align
two-sided documents precisely. This is especially true if your printer does not
support duplex printing and requires you to manually reinsert the paper to
print on the second side.
To be printed correctly, front to back,
the page margins of your card layout must be even (as they are in the default
layout of 10 copies per sheet). If you have customized the spacing for margins
or gaps, or if you have changed the Copies Per Sheet setting, the fronts and
backs will be harder to align.
1.
Open
the business card document that you want to print.
2.
Load
the printer with the paper that you want to use to print a test sheet.
3.
On
the File menu, click Print.
4.
On
the Publication and Paper Settings tab, choose the printer that you want to
print to.
5.
Under
Printing options, click One page per sheet or Multiple copies per sheet.
Important
If you selected a page size for a product from a specific manufacturer, the
options for that product are already set up.
6.
Under
the Preview window, click Show how to insert paper, and then click Run the
Two-Sided Printing Setup Wizard. The wizard collects information about your
printer to help you determine which way you should insert the paper to test
your publication. This is helpful even if you are printing a single side of a
publication.
7.
Click
Print to print a test sheet, and then make any adjustments that you want.
8.
Load
the printer with the paper or the manufacturer's card stock that you want to
print on.
9.
On
the File menu, click Print again, and then click Print.
Notes
Publisher will automatically set up your
business cards to be printed correctly, whether they have landscape or portrait
orientation.
Unless you customized the size of your
card or chose a specific product from a manufacturer, Publisher defaults to the
standard business card size of 2 inches by 3.5 inches.
Change the
number of copies per sheet
To
change the number of copies that are printed per sheet, do the following:
1.
On
the File menu, click Print, and then click the Publication and Paper Settings
tab.
2.
Select
either One page per sheet or Multiple copies per sheet.
If
you choose the Multiple copies per sheet option, you can change the number of
copies per sheet by changing the margin and gap settings under More print
options.
Successful
marketing requires communicating the right image of your company to your
potential customers — and then continuing the relationship after the initial
contact. Business cards are a key tool in those efforts. In addition to serving
as a convenient reminder of your contact information, a business card
introduces your company and reinforces your company's image. A business card is
also invaluable in building and sustaining word-of-mouth marketing.
But
business cards don't do any good hiding in your desk, so get them circulating!
Offer business cards to your customers
every time you see them, not just the first time.
Give business cards to every person in a
group, not just the boss.
Hand out two cards, not just one. Ask
the recipient to pass the extra one on to someone else.
Enclose two cards with every letter,
birthday or holiday card, and thank-you note.
Include two cards in every media kit.
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